From the United States Postal Service Press Release: The United States Postal Service is preparing to honor lowrider culture with a new series of commemorative postage stamps.
In an effort to showcase various lowrider styles, vintages, and colors, USPS Art Director Antonio Alcalá determined that photography would be the most effective way to convey the spirit of lowrider culture.
The stamps include images by Philip Gordon of Let the Good Times Roll/Soy Como Soy, featuring a blue 1946 Chevrolet Fleetline; and Pocket Change, showcasing a green 1987 Oldsmobile Cutlass Supreme; along with photographs by Humberto “Beto” Mendoza of Eight Figures, depicting a blue 1958 Chevrolet Impala; The Golden Rose, an orange 1964 Chevrolet Impala; and El Rey, a red 1963 Chevrolet Impala.
To capture the cars in great detail, Alcalá designed these stamps to be one-third wider than the standard commemorative size. Additional design features further honor lowrider culture: The Gothic-style typography evokes the shiny chrome lettering commonly seen on many cars, indicating their affiliation to their specific clubs.
“Photography helps honor the hard work that goes into the creation of each car,” Alcalá said. “Using illustrations would possibly be more about the artist’s imagination than about actual lowriders.” Alcalá adds that acknowledging the responsibility he felt to do justice to the culture came into its own in the 1970s—and is still going strong.
The cost for 15 stamps will be $11.70 as each forever stamp is .78 cents. Forever stamps never expire as they maintain their value regardless of any price increases. You will forever be able to mail a standard first class letter using a forever stamp.
The first day of issue for the Lowrider stamps will be March 13, 2026, and they will first be available at a special ceremony in San Diego, California. – from the United States Postal Service Press Release.
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Other Hispanic Latino stamps and their stories can be found at the following links:
Variety of years: https://news.usps.com/2019/09/10/proud-heritage/
September 2021 – Day of the Dead; July 2022 – Marichi Stamps; September 2023 – Pinata Stamps: https://wearemitu.com/wearemitu/news/latino-artist-creates-usps-pinata-stamps-celebrate-mexican-culture/
